Concept, photography, motion and large-scale mural production for five sports associations.
Five Dutch sports associations formed a brand new alliance called 'The World of Sports'.
For this alliance i was asked to create a visualisation.
The connecting element between these five sports is visualized through the landscape. Landscape as a catalyst for sports experiences. I wanted to stay away from classic sports themes like performance and hero worship. The images needed to speak to the personal experience of everyday sports lovers.
These images show the people in their relation to the landscape and the landscape as the place where the heart wanders off to.
Five Dutch sports associations formed a brand new alliance called 'The World of Sports'.
For this alliance i was asked to create a visualisation.
The connecting element between these five sports is visualized through the landscape. Landscape as a catalyst for sports experiences. I wanted to stay away from classic sports themes like performance and hero worship. The images needed to speak to the personal experience of everyday sports lovers.
These images show the people in their relation to the landscape and the landscape as the place where the heart wanders off to.