Concept, video + photography, copy, design and installation for an awareness campaign by the Dutch Health Service.
The campaign focuses on the often overlooked mistreatment of elderly people. I chose to portray the subjects not as victims, but as autonomous, strong, and self-governing individuals. The message being: mistreatment can happen to anyone. We included a direct line to professional help in each visual outing, specifically tailored to each target group and channel.
The campaign focuses on the often overlooked mistreatment of elderly people. I chose to portray the subjects not as victims, but as autonomous, strong, and self-governing individuals. The message being: mistreatment can happen to anyone. We included a direct line to professional help in each visual outing, specifically tailored to each target group and channel.